In the month of December HP in Pakistan did a full fledged launch on its HP Mini line of Netbooks. These Netbooks come in three flavours, Black, Pink and the Tord Boontje.The Tord Boontje Edition is also termed as the Designer Edition Netbook which was designed by a World Renowned Designer
Tord Boontje, who explains the design of the Netbook as follows:
"The Tord Boontje Mini Netbook comes with a 3D imprint which features a Design inspired by Harmony in nature. A closer look at the HP Imprint 3D design reveals shy animals hiding delicately within the flora. These are not ordinary animals, but many are endangered species such as the polar bear, the blue whale and the red squirrel....."
The Mini Launch Campaign consists of the following:
Bloggers Meetups: HP Pakistan is arranging Blogger's Meetups in Karachi, Lahore and Islamabad to discuss blogging, social media and technologies effect on marketing to the next generation of technology consumers. The event will discuss how technologies can be more interactive to build their brands in developing countries.
•Lahore: PC – Kashmir Hall / 10th December / 3 – 5 PM
•Islamabad: Hotel Crown Plaza - Boardroom I / 11th Dec / 5 - 7 PM
•Karachi: Royal Rodale: Royal Room II -> 13th Dec -> 4 – 6 PM.
Early Bird Promotion: The first 75 buyers of HP Mini during the launch can claim their PARKER PEN - URBAN for free of cost!!!
Mall Activity: Your HP Mini will be present at Karachi’s A- Class Mall – FORUM for TWO consecutive days. Claim your PARKER PEN on your every HP Mini purchase PLUS grab some EXCITING DEALS.
IT Review shows: Watch out for IT review shows where the HP Mini shall be reviewed from a Lifestyle as well all technical Angle.
Corporate Social Responsibility: A show shall be done around the personality of a professional who dedicated her life to the uplifting of the lives of the needy, in this show a Pink Mini shall be dedicated to the Female Dominated NGO run by this professional.
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